Serenity Floral

Serenity Floral was my final project for my branding class. My task was to create a company and design it's overall identity and advertising. My company was a flower delivery shop that delivers flowers to people’s doors or workplaces and provides flowers for weddings, conventions, etc. They also sell seed packets and supplies to help people plant their own. The company is named “Serenity” because they want customers to have to easiest, stress-free experience with them and to be able to feel at peace and happy with their arrangements.

For this design I wanted to go with a simple flower illustration that contrasts well over a geometric shape. The dainty feel is supposed to represent the mood of the company and exhibit how the company is simple and easy to work with for any client. The logotype is a lowercase serif to help support this idea as well. The images below include examples of Serenity Floral's social media and magazine campaign, business cards, vehicle livery, customizable cards for bouquets, t-shirts, and seed packets. 

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